Observation as a Super Power

Observation as a Super Power

Being highly observant is one of those super power kind of skills, with many applications in personal and business worlds. I believe it can make us better humans—more attentive and responsive to the people in our lives. And at work, observation can help us find...
Defining Brand Voice and Tone

Defining Brand Voice and Tone

Imagine yourself stuck in a conversation with someone with zero personality. The small talk has dried up. Suddenly you need to freshen your drink, hit the restroom, check in with so-and-so… anything you can muster for the quick getaway. It’s no different for brands...
Tips for Audience Interviews

Tips for Audience Interviews

This week Julie Heath from Boardable (a.k.a. YAY’s first client!) and I started conducting audience interviews. We’re gathering info from current customers, prospects, and experts in the nonprofit industry on things like their brand perception, pain...