Regaining Focus

Regaining Focus

It will be holiday break before we know it. I can already feel the pull of family movie night with hot cocoa and marathon cookie baking. But I’m also looking at my to-do list, and there are a few important projects and tasks that just can’t wait until after break....
New Space for YAY

New Space for YAY

This month marks a big milestone for YAY – moving into a new office! I started off thinking I’d do a pretty comprehensive search, but I fell fast in love with the brand new Industrious office on Mass Ave. Move in date was November 1st, and I’ve spent the last month...
Observation as a Super Power

Observation as a Super Power

Being highly observant is one of those super power kind of skills, with many applications in personal and business worlds. I believe it can make us better humans—more attentive and responsive to the people in our lives. And at work, observation can help us find...
Finding Brand Inspiration

Finding Brand Inspiration

At the start of any new branding or design project, there’s a lovely honeymoon phase where nothing is decided and the sky is the limit. I’m a dreamer, and I like being in that wide open discovery phase. I’ve done this enough to know eventually, things start to click...
Ugh, I’m On Your Journey

Ugh, I’m On Your Journey

“I hate it when I realize I’m on someone’s journey.” Ouch. My husband declared this after he ordered audio equipment from a company for the first time. Within hours of placing his order, he got a phone call from a customer rep to confirm the order and thank him for...